Navis Foundation
Full Brand Identity
A CASE STUDY
Brand Style Guide
As the project expanded, so too did the need for consistency so the brand identity was key to locking everything in place across all channels.
The structure became important, to illustrate how the document was created and why, and all the notations harken back to the brand guidelines so users have a clear line from how the document got built.
With the template build-out, tutorials were offered for the team at CNR so that a confidence level was reached for everyone who needed to pick these documents up.
With any brand identity design, its important to establish rules for the logic behind the new design, and these structure documents helped the team visualize easier.
Establishing design rules for everything from chart creation and information data visuals to external documents such as white papers, brochures and promotional materials, the CNR brand guidelines covered it all. It also provides a series of Dos and Dont’s within the brand. This established an easy-to-follow direction for the brand solving for any eventuality that may present itself.
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